Bio or Bust
Many article directories, that’s where you publish your articles, require an
Getting targeted traffic, notice I said targeted, via your author bio and your resource box is the main reason for article marketing. And you thought you just wanted to hear yourself talk or rather write.
The CTA (Call To Action) in the resource box and the author bio is going to drive traffic to your site. In order for the reader to click through to your site you must provide content that interest and engages them.
Your articles, author bio, and resource box should never
Keep the focus on your reader and their most pressing business needs and how you can help them. Do not focus on you or your issues.
Now that doesn’t mean you can’t uses examples based on your experiences because you surely must in order to seem personal and real to your reader. But in the end it’s about solving their problem.
The truth is – you have only fleeting seconds to catch a reader’s attention. You won’t do it with anything less than clearly answering this question:
“What’s in it for me, if I read your article instead of someone
The same principle that applied to Resource Boxes applies to your bio:
Here’s how you should structure your resource box:
… Use your name and optionally your title. This makes you come alive to the reader because they see you as a real person, not a company, thus more approachable.
…Put in your web address in this URL format: http://im-fever.com
rather than using anchor text. Then if your article is ever reused by any publisher you know your link will be intact. Whereas
…Put your unique pitch in 1-3 sentences. Shorter is better. You’re not writing a novel here, just trying to pique the
…Then follow up with a CTA (Call To Action) just one. This is not a
One More Important Point
The resource box and author bio boxes here are formatted just for the EzineArticles directory. Each article directory will have its own in-house rules as to how these boxes should be formatted
For a quick check on any directory’s rules check out the articles from some of their top contributors and see how they handle the resource box and the bio box. That will be a great indicator because they wouldn’t be top contributors if they weren’t following the rules.
When dealing with Article Directories, read each Directory’s individual guidelines carefully. Especially in reference to their rules about resource boxes and the bio box.
There is only one constant you can count on that’s common to all Article Directories: “Each One Of Them Is Different”